The ESG approach encompasses guidelines for behavior and practices focused on three pillars: environmental, social, and corporate governance. With increasing relevance in the market sphere, this concept has become a recurring theme, gaining strength in response to public expectations, changes in consumption patterns, and business innovations.
Due to this growing importance, companies are seeking to adopt more sustainable measures in their operations, which can result in financial, competitive, and organizational benefits.
However, it is essential to understand best practices and develop a solid strategy to avoid falling into greenwashing—the term used to describe companies that promote a sustainable image but do not genuinely follow sustainable practices.
In this context, it is crucial to understand what ESG is, the relevance of its agenda, and the challenges inherent in implementing actions aligned with the three pillars.
Meaning of the acronym and the ESG agenda
The abbreviation ESG, originating from the English Environmental, Social, and Governance, translates to Portuguese as Ambiente, Social e Governança. It is a term that encompasses a set of practices designed to guide companies toward more sustainable actions.
In this scenario, the concept connects to an organization’s initiatives to adopt more conscious consumption behaviors and achieve sustainability in business.
The expression first appeared in a project led by the United Nations (UN) in 2004, involving financial institutions from nine countries, including Brazil. The publication titled “Who Cares Wins” was developed to establish guidelines for companies to enhance the incorporation of environmental, social, and governance issues.
Since then, these themes have gained significant relevance in the corporate realm and in the formulation of companies’ strategies.
Practices covered by the ESG agenda
The practices in the ESG agenda are the pillars of the concept: environment, social, and governance. Within these pillars, there are actions that companies can take to align their operations with sustainable goals and to monitor performance. It is possible to track ESG indicators through data collection and measure results through the analysis of collected information.
The measurement of these operational indicators indicates commitment to sustainability agendas, as well as the success of implemented actions.
Creating an ESG agenda means defining the necessary steps to achieve corporate sustainability, an increasingly relevant requirement in the market.
Tuper aligns with the proposals of the ESG agenda by undertaking a series of actions. The company maintains programs related to sustainability and the environment, such as the use of clean energy in its manufacturing units, Tuper Initiatives, Carbon Zero, waste recycling, selective collection, among many others. Additionally, it implements initiatives focused on inclusion, diversity, community engagement, ombudsman services, and support for social causes and philanthropic entities.
Tuper maintains various internal policies that support the ESG Agenda. You can learn more about these actions on the company’s website by accessing the links to the sustainability page and the integrity program.
With over 50 years of operation, Tuper is one of the largest steel transformers in Latin America. The company keeps pace with market evolution with extensive product lines in compliance with the most demanding national and international standards.
The product portfolio includes solutions for application in industrial, automotive, construction, agribusiness, oil and gas, among other segments. Tuper’s steel solutions include structural and industrial pipes, galvanized conduits, scaffolding pipes, boiler pipes, condensers and heat exchangers, drawn pipes, Line Pipe API 5L, and Casing API 5CT. It also manufactures quick-connect tubular piles, steel coverings, structural profiles, ribbed mixed slabs, scaffolding, metal struts, paneling, slitters, aftermarket exhausts, exhaust systems for automakers, automotive parts, and components.
Tuper’s trajectory is marked by determination, boldness to create innovative solutions, and a commitment to offering excellent products for all the segments it serves.
Learn more about Tuper.